Result
CPV
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This calculation is for informational purposes only and does not replace advice from a qualified professional. Formulas and rates may not fit your exact situation — double-check the figures before making decisions.
How it is calculated
CPV = ad spend ÷ number of views. Unlike impressions, which a platform counts as soon as the ad appears on screen, a view usually requires someone to watch for some minimum time — so CPV reflects a more engaged interaction than CPM.
Different platforms define a view differently: some count it at 3 seconds, some at 10, some require a full watch-through or a click on the video. Comparing CPV across platforms only makes sense when the view definition is known to match.
CPV on its own doesn't measure whether viewers remembered the ad or took any action afterward — for that, later funnel metrics like site conversion or CPA are needed.