Result
ROI
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This calculation is for informational purposes only and does not replace advice from a qualified professional. Formulas and rates may not fit your exact situation — double-check the figures before making decisions.
How it is calculated
ROI = (revenue − automation cost) ÷ automation cost × 100%. Revenue per conversion = revenue ÷ number of conversions — shows how much a single completed email sequence earns on average.
Unlike a one-off newsletter, an automation funnel is a sequence set up once that runs automatically for every new subscriber: its cost is usually mostly a one-time setup plus an ongoing service subscription, not a per-email-sent charge.
Since an automation runs continuously, it's best to compute ROI over comparable periods (e.g. month by month) — comparing periods with different run lengths distorts the picture, especially the first month, when setup costs haven't been offset by accumulated conversions yet.