Result
Total budget
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This calculation is for informational purposes only and does not replace advice from a qualified professional. Formulas and rates may not fit your exact situation — double-check the figures before making decisions.
How it is calculated
Total budget = number of posts × average cost per post. A simple multiplication, but useful for planning: knowing the average rate for influencers of the target scale, it's easy to estimate a budget for a campaign of any size before negotiating with specific creators.
Post cost varies a lot by audience size, engagement and niche — averaging across the whole campaign only makes sense if posts are bought from influencers of comparable scale; if a campaign mixes micro- and macro-influencers, it's more accurate to budget each group separately.
This calculation gives only direct payouts to influencers — it doesn't include the cost of product sent for review, a platform commission if one is used, or extra spend to boost already-published posts.