Result
Budget required
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This calculation is for informational purposes only and does not replace advice from a qualified professional. Formulas and rates may not fit your exact situation — double-check the figures before making decisions.
How it is calculated
Clicks required = lead target ÷ (conversion rate ÷ 100). Budget required = clicks required × cost per click. This is the standard PPC funnel chain: the lead target converts into a traffic target via site conversion, and traffic converts into money via cost per click.
Cost per click in PPC is set by auction and depends on keyword competition, so the calculation gives a benchmark at the current average bid, not a guaranteed budget — as purchased traffic volume grows, auction bids typically rise.
If site conversion varies noticeably by traffic source or time period, it's more accurate to budget separately for each segment rather than use a single site-wide average conversion rate.