Funnel stages
| Stage | Count | Remove row |
|---|---|---|
Result
Overall conversion
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This calculation is for informational purposes only and does not replace advice from a qualified professional. Formulas and rates may not fit your exact situation — double-check the figures before making decisions.
How it is calculated
Conversion between adjacent stages = count at the next stage ÷ count at the previous stage × 100% — computed separately for each pair of neighboring stages. Overall conversion = count at the last stage ÷ count at the first stage × 100%.
Unlike computing conversion from just two points (e.g. 'traffic → sales'), a stage-by-stage funnel shows exactly where the most people are lost — a low overall conversion can come from one bottleneck rather than even losses at every step.
Stage order matters: enter stages strictly from the widest (top of funnel) to the narrowest (bottom of funnel) — if a stage's count ends up higher than the one before it, conversion between them exceeds 100%, which usually signals a data or ordering mistake.