Result
Full SMM cost per month
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This calculation is for informational purposes only and does not replace advice from a qualified professional. Formulas and rates may not fit your exact situation — double-check the figures before making decisions.
How it is calculated
Full SMM cost = specialist cost + tools cost + ad budget. The calculation adds up three expense categories often tracked separately into a single total comparable against an agency or freelancer alternative.
Specialist cost can be an in-house employee's salary including taxes, or a freelancer's or agency's fee — it should also include a prorated share if the person doesn't run SMM full-time but combines it with other tasks.
The total computed here is handy to compare against the payback of an in-house SMM specialist versus an agency — use the separate calculator to see not just the cost but the difference between the two ways of organizing the work.