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Profit at a changed price calculator

Enter the current price, variable cost per unit, sales volume, fixed costs, and by how many percent the price changes. The calculator works out profit before and after the change and the difference.

Positive — price goes up, negative — price goes down

Result

Profit after the change

Profit before the change
Change in profit

Your inputs are stored in this browser, so everything is still here next time. Nothing is sent to a server.

This calculation is for informational purposes only and does not replace advice from a qualified professional. Formulas and rates may not fit your exact situation — double-check the figures before making decisions.

How it is calculated

Profit before the change = (price − variable cost) × volume − fixed costs. Profit after the change uses the same formula with a new price = current price × (1 + price change ÷ 100). Sales volume is assumed unchanged in this calculation.

Because fixed costs don't change and the entire margin from each unit sold flows straight into profit, even a small price change usually produces a disproportionately large profit change — especially if the margin (price minus variable cost) is small relative to the price itself.

This calculation doesn't account for the fact that a price change almost always shifts sales volume too (demand elasticity) — it estimates an 'all else equal' effect, i.e. the boundary impact of price alone. To assess profit when both price and volume change, use the separate calculators or work through it step by step.

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